Book My Show
⌛Read time: 10-15 minutes
"The BookMyShow App Redesign aims to make the most popular entertainment ticketing platform in India, BookMyShow, better. I changed the app's look and how it works to make it easier to use and nicer to look at. The goal is to give users a smoother and more enjoyable experience."
Timeline --
48 hours
Overview
BookMyShow is a leading online platform that enables users to book tickets for movies, events, concerts, and more. With a wide array of entertainment options, it has become a go-to destination for booking tickets in India.
My Role & Responsibilities
In this project, I independently spearheaded a comprehensive redesign of the BookMyShow app's key flow within a remarkable timeframe of under 48 hours. My responsibilities encompassed thorough research, user persona development, problem identification, brainstorming, conceptualising a robust design system, and crafting a high-fidelity, user-centric design for the key flow. This involved a holistic approach, combining strategic thinking, creative design, and execution to enhance user experience, streamline processes, and create an engaging interface for efficient ticket booking and event discovery. Moreover, considering the time constraint, I played the role of project manager to manage the time and work efficiently.
Context
Amidst a dynamic job interview process with "BookMyShow", I embraced the challenge to reimagine the renowned BookMyShow app's core flow. In just 48 hours, I meticulously researched, conceptualised, and crafted a high-impact redesign. Fuelled by my passion for user-centered design, I aimed to enhance the app's usability and aesthetic, showcasing my ability to swiftly translate insights into a tangible, intuitive, and visually engaging user experience.
Design Process
01
Learn about user's problems, needs.
Competitive analysis
Empathise
02
Analyse the research findings & determine
the problem
Define
I've done till here
03
Brainstorm & ideate solutions & then
analyse them
Ideate
04
Develop the idea on Figma - make design system & hi-fidelity
Prototype
05
Test the product with users and then note findings
Test
Competitve Analysis
Research
Competitve Analysis
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Competitive Brand Analysis
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Direct
Large
Young individuals transacting on food, cabs, tickets and shopping
Recharge and bill payments, Invest & trade in stocks, Ticket booking (travel & movies), Insurance, Play & Win games, Food orders, Health orders & payment, UPI money transfer.
First Impression
+ Literally offers every service required
+ Shows the distance and navigation to the movie theatre
+ Shows the amenities in each theatre
+ Enables share screen option.
- Doesn’t show the price before proceeding to the payment
- Have to go all the way back to change the show date or theatre.
- The screen number is mentioned neither on the booking screen nor on the payment screen.
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Interactions
Brand Identity- Outstanding
+ Brand-based colour palette used all along the process
+ Uniform font used that goes along with the brand style
Content:
+ Friendly and on-point tone
+ Short and perfect descriptiveness
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Visual Design
Features- Outstanding
+ Great specifications
+ Great filters
Accessibility- Needs work
- Only available in English
- Not compatible with aided people
User flow- Okay
+ Good flow for checkout
+ Well categorized
- Bad navigation when a user changes Their mind while selecting the seats to change the date and theatre
Navigation- Very Good
+ All clickable elements are well highlighted
+ Relevant icons are used, creating a great visual impact
+ Excellent filters and elements
- Bad navigation when a user changes their mind while selecting the seats to change the date and theatre
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Direct
Medium
Movie Lovers
Cinema Tickets Booking
First Impression
+ Simple & clear homepage with filters
+ Good filters in book now page
- Loading too long
- No seat numbers while selecting the seats
- No refreshments can be added through this app
- Have to go all the way back to change the show date or theatre.
- Select seat page is a little confusing.
+ Content - Formal, Short and on-point descriptiveness
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Visual Design
Brand Identity- Good
+ Brand-based colour palette used all along the process
+ Uniform font used that goes along with the brand style
- Select seat page is completely out of the other page’s visuals
Interactions
Features- Good
+ Great specifications
+ Great filters
- Distance to the theatre specifications can be better
Accessibility- Needs work
- Only available in English
- Not compatible with aided people
User flow- Okay
+ Good flow for checkout
+ Well categorized
- Bad navigation when a user changes their mind while selecting the seats to change the date
Navigation- Good
+ All clickable elements are well highlighted
+ Relevant icons are used, creating a great visual impact
- Bad navigation when a user changes their mind while selecting the seats to change the date and theatre
- Seat selection is confusing due to improper colour usage
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Direct
Medium
Movie Lovers
Cinema Tickets Booking
First Impression
+ Good filters
+ Good and clear specifications near showtime
+ Great navigation, direction and amenities specifications
+ Easy access to change the date and time of a show while booking
+ Cancellation available
- Home page is a little cluttered
Visual Design
+ Brand Identity- Good
+ Brand-based colour palette used all along the process
+ Uniform font used that goes along with the brand style
- Overall aesthetics of the app is a little disarranged and stressful to most users
Interactions
Features- Very good
+ Great specifications
+ Great filters
+ Distance to the theatre and info about the theatre is well mentioned
Accessibility- Needs work
- Only available in English
- Not compatible with aided people
User flow- Very good
+ Good flow for checkout
+ Well categorised
Navigation- Good
+ All clickable elements are well highlighted
+ Relevant icons are used, creating a great visual impact
+ Excellent filters and elements
- Checking the terms and conditions box is too small and difficult to identify
Problem
Problem Statement
Going to the cinema or an event is a fun experience, but booking the tickets in the application feels like navigation is a really long and tiring process. How might we reimagine the future of ticket booking?
WHY do users feel exhausted using the app?
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Booking tickets on the app is tiring because it involves too many steps and lacks personalisation.
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Users struggle to find their nearest theater and have to enter their email repeatedly.
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There's no option to add snacks after booking, and no quick ticket preview.
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Users get frustrated when fees and taxes are added at the end, and the app's cluttered design adds to their stress.
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Sharing tickets with friends is inconvenient, and seat numbers are revealed only after payment.
Problems Identified
01
Too many steps to book a ticket, making the user feel exhausted.
02
Too much clutter in the app, confuses the user, making the process of online booking stressful and tiring.
03
The UI design feels like it is in 2016 with bad gutter spaces and disarranged graphic elements
04
The post-booking experience is not as expected, it doesn’t allow users to share the tickets and invite their friends or family, and they don’t get an option to add snacks and other refreshments after booking.
Design
Brainstorming
During brainstorming for this project, I conducted focused idea generation sessions to innovate key aspects of the BookMyShow app. Collaboratively, I explored streamlined ticket booking, personalized recommendations, and efficient navigation. Through dynamic discussions and iterative thinking, I honed in on creative solutions, ensuring a seamless user journey. The brainstorming process empowered me to fuse user-centric concepts with cutting-edge design, ultimately elevating the app's functionality and user engagement.
Storyboarding
A student wants to book a movie ticket online but is frustrated with the number of steps & feels the booking process tiring. Then, he updates the app which is redesigned and is happy since it has a simpler and easier UI. This made his experience easier and simpler.
Target Users
After doing some intense research on the target users of BookMyShow, I found out that any person of any age who loves to be entertained is a key user of BMS and includes people with different occupations. But one common point that holds all these diverse people together is their love for entertainment.
User 1
About:
User A is a businessman with an extremely busy schedule and is a constant traveller for work. However, even with his extremely busy schedule, he constantly manages to find time to spend with his family. To keep up with his work-life balance, he prefers to go watch a cinema or a standup comedy or a sports event with his family every weekend.
Goals:
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Prebook and schedule the event timing and date according to his and his family’s availability.
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Book tickets without any interruptions on the app.
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Spending time with family is a top priority.
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Book tickets recommended by the family.
Frustrations:
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Finds booking online as a time waste and tiring process. Hence, often prefers getting tickets offline as he finds it easier.
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He hates it when he doesn’t know if his ticket is confirmed or not and doesn’t enjoy waiting for the confirmation notification.
Name
Age
Location
Family
Occupation
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:
:
:
:
User A
48
South India
Married, 2 kids
Businessman
User 2
Name
Age
Location
Family
Occupation
:
:
:
:
:
User B
22
North India
Single
Student
About:
User B is a student. She is an extrovert and enjoys chilling out with her friends most of the time. She currently lives in a hostel with her parent’s money. She plans to hang out with her friends every weekend and is a total movie buff. Hence, she often makes plans to watch a movie with her friends and always takes the initiative of booking the tickets.
Goals:
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Prebook movie tickets before all the tickets for that particular movie are sold.
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Review a movie after watching the movie.
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Read the reviews and ratings before going to a movie.
Frustrations:
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Since she is a student, she can’t afford to lose money by the wrong booking. She prefers to look for discount coupons and offers.
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She always wishes for a simpler way of booking tickets without so much effort.
User Flow
Lo-Fi Prototype
I executed lo-fi paper prototyping for the project, creating rudimentary sketches of the BookMyShow app's key flow. These minimalistic representations helped visualize user interactions and refine design concepts early in the process, guiding the development of a more intuitive and user-centered interface.
Design System
Theme:
Dark theme bringing the cinematic feel to the user right from the start
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Results
Hi-fidelity design
During the high-fidelity design phase, I transformed conceptual ideas into visuals. By focusing on polished layouts, intuitive interfaces, and meticulous attention to detail, I created a seamless and user-friendly experience.
▶️ Play the video to see the
BookMyShow Redesign 👉
Current design Vs Redesigned screens
Current design
Current design
Current design
Current design
Triumphs
Learnings 🏆
This project provided invaluable lessons. It showcased my ability to work under tight deadlines and manage a project independently. It highlighted my skills in research, user-centered design, and problem-solving. The experience reinforced the importance of clear communication, efficient time management, and adaptability.
Role --
Project Manager, Research, Design
With --
Individual Project
For --
Book My Show - Interview